Join the list

Get first access to upcoming cohorts and a free invite to our diabetes reversal course and community.

All your food, delivered to your door.

No decisions. No expensive food shops. Only £2 per meal.
Weekly
Monthly
Taster week

Free

Experience our habit change firsthand and try our meals. Intro week is the first step to success on the Habitual programme!

✓ 8 meals - try all of our flavours
✓ Write a Purpose Letter, the 
groundwork of our habit change
✓ Speak to a Habitual expert about 
your custom programme
✓ Build your first monthly meal box

Free access to diabetes remission course just for applying!

Get my free taster week
Months 1-3

£56

per week

£250

per month

Switch away from normal food onto total diet replacement; learn how to change your habits for good.

✓ Includes all of your food
✓ Daily habit change exercises
✓ Access to the Habitual app
✓ Inclusion in virtual support group
✓ Support from the Habitual team
✓ Communication with your GP

Months 4-6

£35

average per week

£120

average per month

Slowly introduce normal food back into your diet as you find your new, healthy baseline.

✓ Includes 1-3 Habitual meals/day
✓ Expert nutritional guidance
✓ Continued access to app
✓ Inclusion in virtual support group
✓ Support from the Habitual team
✓ Communication with your GP

Your journey to lifelong health can start today

Check my eligibility

Guaranteed to change your health

We’re looking for 150 people who are ready to reverse their diabetes or prediabetes.

And because we’re so confident that it works, we’ll give you your money back if you put the weight back on.

What to expect from your Habitual intro week

We know the importance of setting you up for success before officially starting our 6-month long programme, so that's why every patient goes through Habitual intro week.

You’ll get to sample each of our 8 meals, as well as the first week of behaviour change lessons. After intro week, you'll be fully prepared to start on your 6-month transformational journey with us.

One subscription. Everything you need to transform your health.

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All of your food

Skip the grocery store, and rest assured that you’re getting all the nutrients you need.
A yellow, blue, and green illustration of a heart with a plus sign inside.

Expert habit change

Daily education and exercises help you build the habits you want in your life.
A yellow, blue, and green illustration of three people in a triangle.

Curated peer group

Go through the program alongside other people on the same journey as you.
A yellow, blue, and green illustration of three pills.

Medication guidance

We speak to every patient’s GP to ensure your safety throughout the program.
A yellow, blue, and green illustration of a face that looks like a clock.

Support when you need it

Our team is by your side through every step of the journey, whenever you need us.
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With you for life

After 6 months, enjoy unlimited access to the Habitual app and habit change content.

Benefits you can’t get anywhere else.

A chart comparing Habitual to weight loss apps, shakes & soups diets, and seeing a dietician.

Frequently asked questions

What other expenses will I have?

Good question - and the answer is, very few! When you go onto total diet replacement (the first 3 months of the Habitual programme), you won’t need to buy any other food, any fancy coffees, or any alcohol. That’s why lots of people actually save money on the Habitual programme.

In months 4-6, you’ll start buying and making your own meals as you slowly reintroduce normal foods back into your diet—but don’t worry, you’ll only pay for the Habitual sachets you’re consuming in a given month. We spend a lot of time helping you to find your “new healthy normal” when you reintroduce food, which includes ensuring that the meals you choose are within your budget.

Why does the price go down?

For the first 3 months of the Habitual programme, you’ll switch away entirely from your normal diet and onto four Habitual meals per day. From months 4-6, you’ll gradually re-introduce normal foods back into your diet, one meal at a time (in month 4, for example, you’ll have three Habitual sachets per day and one normal meal that you prepare yourself). 

In month 5, you’ll use two Habitual sachets per day, and in month 6 you’ll use one sachet per day. That means that your subscription decreases in prices each month after the first three months. But don’t worry! Even when the price goes down, you’ll still have access to all the same digital support you get in the beginning of the programme, including daily content and virtual social support.

Do I have to pay after I finish the 6 months?

Once you complete your first 6 months with us, you’ll still have access for free to all of our digital resources, and there’s no obligation to continue paying at all. 

However, many of our patients choose to continue using total diet replacement products as a weight maintenance strategy in the long term. We’ll provide more details about how this works when you get to the end of your six months.

Can I cancel after my intro week?

Yes! The purpose of intro week is to give you a no-commitment preview of what life is like on the Habitual programme, and you can cancel at any point during that week by emailing subscriptions@tryhabitual.com.

If you do not cancel within 7 days, you will be automatically enrolled into our programme on weekly billing. If you decide you don't want to do the programme after you've been billed, we'll give you a refund provided your food has not been shipped out.

Am I committed for the full 6 months?

If you decide that Habitual isn’t right for you (we hope that won’t be the case!), you can cancel at any point by emailing subscriptions@tryhabitual.com

If you would like to keep any meals remaining from your last shipment, we will charge your card for the remaining amount. If you prefer to have a refund for the meals you’ve not consumed, please let us know by email and we will provide instructions for returning your unopened sachets.

What types of payment do you accept?

Pretty much all of them! We accept all major credit cards, plus PayPal, Google Pay, Apple Pay, and Shop Pay. Unfortunately we can’t accept gold bars, cash delivered by carrier pigeon, or IOUs 😉

What happens if I put the weight back on?

We know that weight regain is one of the main concerns with any lifestyle change programme. But we’re so confident that the Habitual programme will work, we’ll give you your money back if you put the weight back on. We call this our Health Promise.

Our lawyers insisted that there were some terms associated with our Health Promise, so please find them here if you’re curious.

How do I receive my food?

Your food will be delivered once every 28 days. You’ll have a chance to change your flavour selection before each box is shipped.

Can anyone join the programme?

While we would love to help everyone to achieve better health, unfortunately our current offering is limited by BMI range and a few exclusion criteria, all based on scientific evidence about what makes programmes like ours safe and effective for patients. You can check whether you’re eligible to join here.

I have a different question

Learn from the experts... our patients

Habitual - an organisation with heart who have...

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...
Steve Wheeler
Apr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...
Damian Testa
Apr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...
Miss Maggie
Fitzgerald
Oct 14, 2020

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...
Brad Fehler
Apr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...
Gareth Dixon
Oct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...
Bula Butch
Mar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...
Elizabeth Wayling
Oct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...
Darren Bailey
Oct 16, 2020

Fully Recommend Habitual

Fully recommend Habitual Fully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher
Jan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...
Customer
Nov 14, 2020

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!
Nadia Stancheva
Oct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...
Randi Ransom
Nov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!
C Carroll
Dec 15, 2020

Really good

Really good! Highly Recommend
Champ Biala
Nov 4, 2020

Program is worth the time investing!

Program is worth the time investing!
Customer
Nov 4, 2020

Habitual - an organisation with heart who have...

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...
Steve Wheeler
Apr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...
Damian Testa
Apr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...
Miss Maggie
Fitzgerald
Oct 14, 2020

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...
Brad Fehler
Apr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...
Gareth Dixon
Oct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...
Bula Butch
Mar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...
Elizabeth Wayling
Oct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...
Darren Bailey
Oct 16, 2020

Fully Recommend Habitual

Fully recommend Habitual Fully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher
Jan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...
Customer
Nov 14, 2020

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!
Nadia Stancheva
Oct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...
Randi Ransom
Nov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!
C Carroll
Dec 15, 2020

Really good

Really good! Highly Recommend
Champ Biala
Nov 4, 2020

Program is worth the time investing!

Program is worth the time investing!
Customer
Nov 4, 2020
Rated Excellent

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