Create lasting change to your physical, mental, and nutritional habits

What is digital behaviour change?

The Habitual app has been designed specifically with supporting behaviour change in mind. Tracking and journaling features go hand-in-hand with access to daily lessons to help you address the underlying factors that determine your behaviours, keep you accountable, and help you visualise your progress.
As you move through the Habitual programme, you'll receive recommendations based on your personal journey and any time you need support, simply drop us a message securely through the app—we'll be there for you.

Why is behaviour change important?

Countless research shows that staying healthy for good requires maintaining a healthy weight... and that the only way to do that is by changing behaviour. [1,2]
Our behaviour change program has been designed by the best, and takes a holistic approach by helping you to break, build, and practice nutritional, physical, and mental habits. [3,4]

Lasting change that you can take anywhere

Learn from top psychologists in short daily lessons to build habits that last
Track your progress each day across all aspects of your health
Get back on track with on-demand support from our Patient Care team
Learn from top psychologists in short daily lessons to build habits that last
Track your progress each day across all aspects of your health
Get back on track with on-demand support from our Patient Care team
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Questions about behaviour change

How do you help me change my behaviours?

Our program has been designed by psychology and behaviour change experts, and incorporates tons of fancy things like behavioural science, neuroscience, developmental and identity psychology, and trauma-informed health communication. In English, all of that means that we’ve done tons of research and taken the best of many different disciplines to help you make lasting positive changes.

So what’s that actually mean in terms of your day-to-day on the program?

Our behaviour change program is structured into weekly themes, and broken into bite-sized daily lessons and exercises. Each month contains one week each of nutritional, mental, and physical habit-building content, and finishes off with a ‘habit practice’ week when you can reflect on what you’ve learned and put it into practice.

What makes Habitual behaviour change different?

Most behaviour change programs focus on one topic—perhaps on helping you count calories, or being more mindful when eating, or tracking exercise in an app to stay accountable—which means that most programs only work for a small number of people. We know that changing behaviour is complex for an individual, let alone for tons of people going through the same program.

That’s why we’ve designed Habitual to be both holistic (we talk about physical, mental, and nutritional behaviours) as well as inclusive—that is, customisable to your own personal preferences and limitations. We won’t tell you that you need to start running, or what to eat—but we will guide you towards finding what works for you and is sustainable in the long term.

Which behaviour change tactics do you use?

Just as we know that no one single diet or exercise program works for everybody, our approach to behaviour change is one which incorporates a range of well-evidenced tactics.

We won’t list everything here (you’ll have to sign up to experience it all firsthand!), but here are a few examples of the theories and tactics we draw on:

I don’t think I need to change my behaviours

At Habitual, we believe in a mindset of constant improvement—which means that even after our patients complete an intensive 6-month program, we continue providing new challenges and opportunities to practice healthy habits. We ask that anyone who decides to partake in our program commits to changing their behaviours, and we take this seriously.

We’ll never judge or tell you which behaviours you can or cannot have. But it’s important to us that our patients are open-minded to changing their habits—after all, that’s what the Habitual program is all about.

Can I do the diet but not the behaviour change? [5]

The best scientific evidence for diabetes remission and long term weight loss was delivered through a combination of total diet replacement and behaviour change—so we do not offer the option to purchase only total diet replacement, as there is no evidence that it can alone lead to sustainable health benefits.

The Habitual program is not designed for people looking for a quick fix, and we do ask that you commit to making a lasting change in your life. We know that changing behaviours isn’t easy, but we can promise that it will be worth it.

What do other people say about the behaviour change bit?

Isabel: "Thank you for giving us the possibility to go inside ourselves and see the positive in us, something we don't do often enough. I feel proud today for the first time, when thinking about past successes, rather than past failures."

Olga: "I think it needs to be highlighted to anyone doing this program in the future how important these lessons and exercises are, it is not only about losing weight. It is about changing your mind frame and habits to maintain the weight loss."

Eva: "I cannot call this a diet that I am doing, I call it attitude modification with meals, thanks to you for guiding me in this re-education process. I am very happy to recover my health in general."

“Highly recommended no regrets at all”

Good programme. l have learnt a lot about what different kinds of food does in my body, portion size, nutritional values and many more. When l started l was on a size 20 now l am able to fit in a size 16. My blood pressure was 146 now l am in the 120's.

I am also in a routine of exercising regularly which l did not have the will power to do before the programme.

Highly recommended no regrets at all.
Vivian Korley
Apr 6, 2021

“Life changing programme”

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis.

I have learned to enjoy a treat without returning to my old eating habits.

The Scientific, Practical & Emotional Support I have received from the HABITUAL Team has inspired me to adopt a Healthier Lifestyle.
Maggie FitzGerald
Oct 14, 2020

“Life changing experience”

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and demands wirh there help i look at food am eating rather then just eating Once I understand how it's important to eat three times with small portion I can't go wrong of course I have slip ups I'm only human However I no longer despair over that I rather call it time out with works for me . HABITUAL ARE THE BEST
Bula Butch
Mar 10, 2021


[1] Nilsen, P., Roback, K., Broström, A., Ellström, P-R. (2012). Creatures of habit: accounting for the role of habit in implementation research on clinical behaviour change. Implement Sci 7(53).
[2] Cleo, G., Beller, E., Glasziou, et al. (2020). Efficacy of habit-based weight loss interventions: a systematic review and meta-analysis. J Behav Med 43(4):519-532.
[3] Eldredge Bartholomew, L.K., Markham, C.M., Ruiter, R.A.C., et al. (2016). Planning Health Promotion Programs: An Intervention Mapping Approach (LYDIA put this title in italics please!). Jossey Bass, San Francisco, USA.
[4] Michie, S., Richardson, M., Johnstone, M., et al. (2013). The Behavior Change Technique Taxonomy (v1) of 93 Hierarchically Clustered Techniques: Building an International Consensus for the Reporting of Behavior Change Interventions. Ann Behav Med 46(1):81-95.
[5] Astbury, N.M., Aveyard, P., Nickless, A., et al. (2018). Doctor referral of overweight people to low energy total diet replacement treatment (DROPLET): pragmatic randomised controlled trial. BMJ 362:K3760.
*Photos changed to protect patient anonymity.