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Lose weight and feel better with our 16-week personalised diabetes reversal programmes.

What’s included

Lose weight quickly and safely with our nutritionally-complete meals, available in 10 different flavours.

Learn more about our meals

Flexible meal choices

Track your habits, visualise your progress, and start your journey of personal growth with daily lessons written by top psychologists.

Habit change app

Share the journey with others in our private support groups—embark on the journey together, send motivation and advice, and celebrate successes.

Group support

Chat to our Patient Care team to customise your plan, ask questions, and get support when you need it.

Personalised care

The benefits

Lose weight

Put type 2 into remission

Control blood sugars

Live longer & healthier

See how Hal lost 5st and reversed his prediabetes.

Hal tells his story of how Habitual’s holistic programmes combine in-app behaviour change with 800kcal total diet replacement soups and shakes to help him achieve his weight loss goals in time for his wedding.

Colette lost 30lbs in 4 months. Here’s how.

After her 2018 diagnosis, Colette tried tons of different diets to lose weight... but until now, couldn’t find one that worked. Learn how she lost 30lbs and reversed type 2 diabetes.

Andrew reached remission. You can too.

Manchester-born Andrew struggled with type 2 diabetes for over a decade before finding a solution that stuck. Learn about what made the difference for him.

Programmes start from only
£59 per month

Choose the programme that suits your lifestyle, health goals, and budget.

Habitual - an organisation with heart..

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...
Steve Wheeler
Apr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...
Damian Testa
Apr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...
Miss Maggie
Fitzgerald
Oct 14, 2020

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...
Brad Fehler
Apr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...
Gareth Dixon
Oct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...
Bula Butch
Mar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...
Elizabeth Wayling
Oct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...
Darren Bailey
Oct 16, 2020

Fully Recommend Habitual

Fully recommend Habitual Fully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher
Jan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...
Customer
Nov 14, 2020

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!
Nadia Stancheva
Oct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...
Randi Ransom
Nov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!
C Carroll
Dec 15, 2020

Really good

Really good! Highly Recommend
Champ Biala
Nov 4, 2020

Program is worth the time investing!

Program is worth the time investing!
Customer
Nov 4, 2020

Habitual - an organisation with heart who have...

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...
Steve Wheeler
Apr 7, 2021

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...
Damian Testa
Apr 8, 2021

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...
Miss Maggie
Fitzgerald
Oct 14, 2020

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....
Doug Guy
Apr 7, 2021

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving.The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...
Brad Fehler
Apr 8, 2021

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...
Gareth Dixon
Oct 14, 2020

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...
Bula Butch
Mar 20, 2021

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...
Elizabeth Wayling
Oct 14, 2020

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...
Darren Bailey
Oct 16, 2020

Fully Recommend Habitual

Fully recommend Habitual Fully recommend Habitual! If you want to change your life do this! I lost 11kg and feel great! Easy to follow meal replacement sachets. Also support with psychological reasons we put on weight. Never did ...
Kim Fisher
Jan 19, 2021

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...
Customer
Nov 14, 2020

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!
Nadia Stancheva
Oct 14, 2020

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring.I feel younger, happier & healthier and could not recommend the program enough to anyone else looking...
Max Black
Nov 20, 2020

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...
Randi Ransom
Nov 13, 2020

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!
C Carroll
Dec 15, 2020

Really good

Really good! Highly Recommend
Champ Biala
Nov 4, 2020

Program is worth the time investing!

Program is worth the time investing!
Customer
Nov 4, 2020

Our story

Our founders met helping to deliver type 2 diabetes reversal research, and soon realised the potential to help millions of people change their lives for the better by addressing not only weight, but also overall health and wellbeing—and so, Habitual began.
Everything Habitual does aims to make better health simple and achievable for everyone, from reversing type 2 diabetes and stopping medication, to losing weight, exercising more, or simply feeling better every single day.
Habitual co-founders Dr Ian Braithwaite and Napala Pratini

The Habitual programme is based on the latest scientific breakthroughs and decades of diabetes research

Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial

Lean et al, 2018
Read more

Nutritional basis of type 2 diabetes remission

Taylor et al, 2021
Read more

Understanding the mechanisms of reversal of type 2 diabetes

Taylor et al, 2019
Read more

Reversal of type 2 diabetes: normalisation of beta cell function in association with decreased pancreas and liver triacylglycerol

Lim et Al
Read more

Cardiovascular Effects of Intensive Lifestyle Intervention in Type 2 Diabetes

Look AHEAD Research Group, 2013
Read more

Durability of a primary care-led weight-management intervention for remission of type 2 diabetes: 2-year results of the DiRECT open-label, cluster-randomised trial

Lean et al, 2019
Read more

Consensus Report: Definition and Interpretation of Remission in Type 2 Diabetes

Riddle et al, 2021
Read more

Hepatic Lipoprotein Export and Remission of Human Type 2 Diabetes after Weight Loss

Al-Mrabeh et al, 2020
Read more

Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial

Taheri et al, 2020
Read more

Type 2 diabetes remission: 2 year within-trial and lifetime-horizon cost-effectiveness of the Diabetes Remission Clinical Trial (DiRECT)/ weight management programme

Xin et al, 2020
Read more

Remission of Human Type 2 Diabetes Requires Decrease in Liver and Pancreas Fat Content but Is Dependent upon Capacity for β Cell Recovery

Taylor et al, 2018
Read more

Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial

Lean et al, 2018
Read more

Nutritional basis of type 2 diabetes remission

Lean et al, 2021
Read more

Understanding the mechanisms of reversal of type 2 diabetes

Taylor et al, 2019
Read more

Reversal of type 2 diabetes: normalisation of beta cell function in association with decreased pancreas and liver triacylglycerol

Lim et Al
Read more

Cardiovascular Effects of Intensive Lifestyle Intervention in Type 2 Diabetes

Look AHEAD Research Group, 2013
Read more

Durability of a primary care-led weight-management intervention for remission of type 2 diabetes: 2-year results of the DiRECT open-label, cluster-randomised trial

Lean et al, 2019
Read more

Consensus Report: Definition and Interpretation of Remission in Type 2 Diabetes

Riddle et al, 2021
Read more

Hepatic Lipoprotein Export and Remission of Human Type 2 Diabetes after Weight Loss

Al-Mrabeh et al, 2020
Read more

Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial

Taheri et al, 2020
Read more

Type 2 diabetes remission: 2 year within-trial and lifetime-horizon cost-effectiveness of the Diabetes Remission Clinical Trial (DiRECT)/ weight management programme

Xin et al, 2020
Read more

Remission of Human Type 2 Diabetes Requires Decrease in Liver and Pancreas Fat Content but Is Dependent upon Capacity for β Cell Recovery

Taylor et al, 2018
Read more

References

According to the DiRECT[1], DIADEM-I[2], and many other trials[3], diabetes remission is possible within 6 months for 46-60% of patients undergoing a shakes and soups programme.
[1] Lean, M.E.J., Leslie, W.S., Barnes, A.C., et al. (2018). Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial. Lancet 391(10120):541-551.
[2] Taheri, S., Zaghloul, H., Chagoury, O., et al. (2020). Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial. Lancet Diabetes and Endocrinology, 8, 477–489.
[3] Remission in adults with type 2 diabetes. Diabetes UK. Retrieved 14 February 2022.