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Trusted NHS provider
Dedicated support team

Weight loss is just the beginning

We give you the tools, support, and guidance you need to achieve and maintain better health.

Our plans

Easiest to do
Medication plan
Avg weight loss
15%
Programme length
6 months+
Medication
Yes
Habitual meals
No
Habitual app
Yes
Weight loss speed
Easy to stick to
Reverse type 2 diabetes
Quickest results
Soups & shakes plan
Avg weight loss
15%
Programme length
4 months
Medication
No
Habitual meals
Yes
Habitual app
Yes
Weight loss speed
Easy to stick to
Reverse type 2 diabetes
Easiest to do
Medication plan
Avg weight loss
15%
Programme length
6 months+
Medication
Yes
Habitual meals
No
Habitual app
Yes
Weight loss speed
Easy to stick to
Reverse type 2 diabetes
Quickest results
Soups & shakes plan
Avg weight loss
15%
Programme length
4 months
Medication
No
Habitual meals
Yes
Habitual app
Yes
Weight loss speed
Easy to stick to
Reverse type 2 diabetes

Habitual benefits

We have helped thousands of patients reach their goal weight, but that's just the beginning...
No more ‘food noise’
Free yourself from the mental burden of making healthy food choices
Improved health markers
Better blood sugar control, lower cholesterol, and reduced joint pain [1]
Stop the yo-yo
Our holistic approach focuses on building positive change that lasts—not short-term results
Trust in yourself again
Reclaim control as you change your relationship with food and health
Better quality sleep
Sleep longer and deeper to improve energy levels and well-being
Improve self esteem
Feel better about yourself and gain the confidence to do the things you’ve always wanted

The Habitual app

Expert-written content
Access science-backed behavioural lessons to make lasting changes to your nutrition, exercise routine, sleep, and psychology.

The Habitual app

Progress dashboard
Celebrate your wins daily, no matter how small. See your weight drop and your habits improve over time.

The Habitual app

Daily tracking
Weight is only one aspect of health. Achieve lasting change by tracking your habits daily.

The Habitual app

Rewards
Earn points and build a streak when you take actions in the app... then redeem them for real-life rewards!

The Habitual app

Recipes
Browse simple, low-calorie recipes and create your meal plan with a few taps to auto-generate your shopping list.

Member reviews

A reliable product

A reliable, highly professional service. The product is great for me, and I have effortlessly lost nearly 10% of my body weight. I am so thrilled. I needed help changing some data I’d put in incorrectly and this was done for me no problem. The delivery is very fast and clearly communicated too. Brilliant game changer!

I’m on month 3 using Habitual, great customer service

I’m on month 3 using Habitual and so far I’ve had great customer service & delivery. Any questions I’ve had get a quick reply from the team. I’m going on holidays and they quickly advised me how to easily push forward my next delivery. As far as the product, it is what it is but it’s Habitual’s service that makes this special. They’ve also just launched an amazing app with lots of support, tracking and articles on top of a WhatsApp group to keep up with peers.
Christina Curran

Fantastic company with a really quick…

Fantastic company with a really quick turn around on orders and you can trust you are getting genuine products. The app is really insightful, doesn't just give you tips on healthy eating habits but other important things like sleep and exercise. I would recommend this company to anyone wishing to lose weight within a relatively short period of time and to enjoy the support they provide. 10 out of 10
Gary Wilson

Don’t go anywhere else!

I tried other providers before finding Habitual and I really wish I’d gone to them first. Best prices. First-class response. Outstanding customer care. Been telling everyone who’ll listen to use Habitual. Thank you Habitual!
Jenny Watkins

Wish I'd started sooner!!

The app is very insightful, and I love how easy it is to use and track. It offers weekly lessons and really gets into detail about how everything works, how things effect your body and how to set yourself up for success. There's also a really cool recipe section too! I don't use it, but there's WhatsApp support as well, which I imagine some people find very helpful. At the cost, I'll admit I was a little hesitant, but now I only wish I'd started sooner. I'm really excited for the future, only a week in but already I feel so much better. If you're considering it, give it a go!
Cara West

Just over 9lbs lost in 3 weeks so far

So far I have completed 3 weeks of the programme (with the occasional small slip up but nothing major) and I have lost 4.8% of my body weight already!
David

I am doing amazing on this programme

I have lost 3.7% of my weight so far and i am just finished my second week. The company is amazing and the programme is easy to follow.
David Charles

Habitual are an amazing company

They've seriously helped me get my weight under control for the first time in my life. I've lost over 50lbs in 4.5 months, I haven't felt hungry during that process and I have been fully supported by Habitual and the community. All I can say to Habitual is thank you, thank you, thank you. I feel great, I feel confident that I can carry on losing weight and I believe that I will be able to keep it off.
Hal

Amazing Program, Amazing Team

This program takes care of the whole you, the whole way. From effective (& safe) weight loss products to advice on how to change your habits, it’s a refreshing twist on traditional diet programs. Plus, the team behind it is amazing, brilliant, and fun!
C Carroll

Habitual has opened so many new doors...

Habitual has opened so many new doors for me. Their program and the team I interfaced with are top notch, supportive, helpful and caring; creating such a comforting environment that has allowed me to look at myself in a new light...
Randi Ransom

Habitual has changed my life for the better

Habitual has changed my life! I’ve gone from being scared of tomorrow, to now being excited to experience what the future will bring. I feel younger, happier & healthier, and could not recommend the program enough to anyone else looking...
Max Black

Best thing that happened to me in this

Best thing happened to me in this country. The staff and the support are second to none! Highly recommend to all my family and friends! You must try- your health is priceless!
Nadia Stancheva

The programme changed my life (and...

The programme changed my life (and shape). I am physically better and no longer take the medication I was previously taking. The support and information offered by the team was invaluable. At the outset I was cynical that this would work...
Customer

Struggling with weight?

This programme REALLY works.... If you stop thinking about food and stick to this you WILL lose weight. Proper tailored individual support to make lifestyle changes for a slimmer fitter healthier you. It’s a no-brainer.
Gordy

A new way of life

The information you receive to go alone with the nutritional support during the diet replacement phase is durables and important. The support the team at habitual give you via emails, chats and medical support is of the highest caliber...
Darren Bailey

Superb and Outstanding Weight Loss Programme!

The weight loss programme, offered and run by Habitual is absolutely first-class and highly recommended, run by an extremely professional, kind, courteous, friendly and supportive team...
Elizabeth Wayling

Habitual are the best

One of the most changing life style experience. Habitual team where 100% behind me. Encouraging me all the way step by step even with my off days Hebtural was there taught me to understand my addiction to food and...
Bula Butch

Superb - it works!

Superb program - I lost over 20kg that will stay off thanks to the combination of food advice, mental health support and physical exercise tips. I was 97kg in January and it's now October and I'm down to 75kg - so 3.5 stone loss / 22kg. I would highly recommend Habitual ...
Gareth Dixon

The before and after is remarkable

Before Habitual, I was obese, didn't feel great in my skin and didn't have a great relationship with food. Now, 19kg later, I'm not obese, and with the help of their team my relationship with food is improving. The first 2 weeks are really hard, but if you stick to it, by week 12 you'll look back and think how ...
Brad Fehler

Worth a try and if you don't you will never...

I am in week 9 now and have been off my diabetes 2 medication 4 days into the start of the weight loss program. My blood sugar levels have been within 4-7 mmol ever since each time I have tested. It can be difficult at times but there is support available. I am looking forward to reintroducing ....
Doug Guy

Life changing program

The HABITUAL program has been truly Life Changing for Me! I have managed to lose 7 Stone since February 2020 but more importantly I am mindful of what I eat on a daily basis. I have learned to enjoy a treat without returning to my old eating habits...
Miss Maggie Fitzgerald

Great programme to reverse diabetes

Great programme that can help reverse of reduce type 2 diabetes. Programme is unique in that while you get your total diet replacement meals (yummy) you also learn about the psychology of training your mind to think differently about food and to make different choices and to understand...
Damian Testa

Habitual - an organisation with heart..

Although I never thought of myself as being 'fat', at the start of this year, after lockdown and Christmas, I was starting to struggle with my weight and it was affecting my health. In January I had a diabetes diagnosis, and knew that I had to do something about it...
Steve Wheeler

Testimonials

“Painful conditions have diminished with the weight loss and I feel as if I’ve regained my youthful self!”
Mary, lost 2st 2lb

Testimonials

“The WhatsApp group chat is an awesome resource when I’m feeling a bit down. I know that someone is always there to chat to or vice versa”
Darren, lost 3 stone

Testimonials

“I’ve been so surprised at just how much I love Habitual—I really believe I’ve found something that will be part of my future.”
Elaine*, lost 2 stone

FAQs

Any questions? We’ve got the answers

References

[1] Taheri, S., Zaghloul, H., Chagoury, O., et al. (2020). Effect of intensive lifestyle intervention on bodyweight and glycaemia in early type 2 diabetes (DIADEM-I): an open-label, parallel-group, randomised controlled trial. Lancet Diabetes and Endocrinology, 8, 477–489.

[2] Lean, M.E.J., Leslie, W.S., Barnes, A.C., et al. (2018). Primary care-led weight management for remission of type 2 diabetes (DiRECT): an open-label, cluster-randomised trial. Lancet 391(10120):541-551.

[3] Wilding, J. P. H., Batterham, R. L., Calanna, S., et al(2021). Once-weekly semaglutide in adults with overweight or obesity. New England Journal of Medicine, 384(11), 989–1002.
*Name changed for patient privacy