Join the list

Get first access to upcoming cohorts and a free invite to our diabetes reversal course and community.

Changing lives, one habit at a time

Why we exist

The world spends trillions treating the outcomes of obesity, largely considering weight loss an aesthetic goal. From pills to surgery, our healthcare systems are buckling under the pressure of managing obesity-related conditions, while systemically underfunding weight loss treatments - the 
only true way to stop these diseases from ruining lives.
Ian and Napala met while working for a dietetics research company, and quickly realised that there was huge potential to help millions of people with weight loss programmes designed to address not only weight, but also the habits which affect their overall health and happiness—two crucial aspects which traditionally get lost when we talk about weight.

Our team

Napala Pratini

Co-Founder & COO

Dr Ian Braithwaite

Co-Founder & CEO

Anton Wade

Product Design Lead

Nikki Kakarlapudi

Product Lead

Dr Pip Young, Ph.D.

Lead Developer

Allister Braithwaite

Product & Growth Analyst

Dr Silja Voolma, Ph.D.

Applied Behavioural Scientist

Belen Picher

Graphic Designer

Our advisors

Michael Stanton, Ph.D.

Clinical Psychology, Stanford
 Harvard Medical School

Stephen Bourke

Brand & Marketing,

Echo Pharmacy, McKesson

Roger Hassan

Operations, Tier Mobility, Echo Pharmacy

Edouard Gasser

Product, Tilak Healthcare, GameLoft


We’re a close-knit team that only started on this journey in late 2019, so our culture is evolving as we speak—and will be hugely impacted by every new team member who comes on board. Above all, we know that culture isn’t a slide deck, a set of words, a mantra, or a single person, so our best shot at summing it up is to give an example of something we do that’s different. 
Those who go through the Habitual program learn about the importance of balancing their mental and physical health—but this concept isn’t limited to people on a weight loss journey. As a team, we each take up to an hour each day to do something that benefits our health and happiness (no admin or work allowed!)... a walk, a yoga class, practising a new language, reading a book, you name it. 
Just as no single behaviour change tactic, diet, or exercise plan works for everyone on the Habitual program, we know that each of us requires something different for our mental and physical health, on any given day. So, we dedicate the time to find that balance. 
When it comes to ways of working, we are informal and (we think) fun, as any good startup should be. We go for weekly team lunches (appreciate any good lunch spot suggestions in Shoreditch!) and often exercise together—even over Hangouts. But we equally hold ourselves to high expectations when it comes to output, as we know that creating the world’s best behaviour change program requires a winning combo of science with personality and empathy—so don’t be surprised to find Ian with his head down in scientific references, Napala compulsively checking every patient communication to ensure it sounds like ‘us’, or Nikki spending an hour on the phone with a patient, just to check in. 
We are open to (and prefer) wild ideas. As an example, after nearly three weeks of structured naming exercises (sadly no ancient goddess of health had an available trademark), Napala's subconscious came up with ‘Habitual’ in a dream. We think it sums our core message up pretty well!
What do you want to help us dream up? Check out our open jobs here or email us at

Take your first step
towards a healthier life

Get started